According to the consulting firm JD Power, 21% of those surveyed expect the new coronavirus pandemic to ‘translate’ into promotions and discounts. Only 6 percent of Mexicans intend to buy a car in the next 12 months, according to the latest survey carried out by the consulting firm JD Power called “Automotive Consumer Confidence in Mexico during the COVID-19 contingency.”
Gerardo Gómez, general director of the firm in the country, indicated that 37 percent of consumers consider that the impact on the family economy in the next 3 months will be worse, while 26 percent consider that it will be the same. “The expectations of the automotive consumer during the contingency for COVID-19 are, for 21 percent of the respondents, good prices, promotions and discounts; while another 21 percent expect to receive quality service, “he said. Of those who decide to buy a car in 2020, 17 percent will decide on the brand’s reputation and 14 percent the quality of the vehicles.